How John Fetterman is Persuading Young Voters

John Fetterman is taking an interesting approach in his campaign for PA Senator. Social media users might have seen Fetterman’s TikTok account that is tailored towards voters that use the app. His account @johnfetterman posts videos against Republican Senate candidate Dr. Mehmet Oz. 

Fetterman’s videos often poke fun at the fact that Oz is not a Pennsylvania resident. He uses Oz’s status as a celebrity doctor to show voters that Fetterman believes he is the stronger candidate. His videos also discuss Oz’s politics and what Fetterman disagrees with. 

Additionally, Fetterman’s TikTok is a way for him to connect with users. On September 27th, Fetterman posted a video reply to a user expressing support for the candidate because of his stance on abortion. He took this as a chance to lay out his platform for voters on a pressing topic and one that is going to be important to watch during this upcoming election.

According to The Verge, Pennsylvania usually relies on young voters to make serious changes in the election. PA’s status as a swing state means it’s imperative that as many people that can vote, do. The Verge writes, “A recent study by Tufts University in Massachusetts found that Pennsylvania is one out of only a handful of states in which the youth vote could disproportionately decide the winner.” So, this method of campaigning could work in Fetterman’s favor.

This election season, it’s important that the candidates appeal to young voters because of the strength of the young population. The University of Pittsburgh says that PA is ranked 1st in the Youth Electoral Significance Index.

New York Magazine writes that Fetterman’s May stroke has been a reason for his online campaigning. Utilizing the internet during this crucial campaigning time might prove to be a smart move on Fetterman’s part.https://nymag.com/intelligencer/article/john-fetterman-dr-oz-pennsylvania-senate-race.html

Fetterman also takes advantage of meme culture and TikTok trends to craft his videos. Often, he’ll use popular memes like, “graphic design in my passion” to influence young voters. His comment section usually consists of support for the current Lieutenant Governor.

As Election Day approaches, voters can expect to see Fetterman’s TikTok continue to connect with and persuade a younger audience of voters to get out to the polls on November 8th.